Problem

Afilio has two products that help users to apply for a Care Level (Pflegegrad), however users now need a dashboard to track the progress of their application.

My task was to design a dashboard to allow users to view their results from the existing Calculator and Request products, and guide them through what is normally a lengthy, bureaucratic process.

I was responsible for research, concept development, wireframing, implementation, A/B testing, data analysis and user testing. I worked together with Johanna Reinert, Jacqueline Abel, Robert Bausmert, and Philip Harms on this project.

Background

Care Level (Pflegegrad)

A Care Level determines which subsidies an insured person will receive from their German health insurance provider. As the level increases, e.g. level of disability, so does the amount of benefits available.

Care Level Calculator (Pflegegrad Rechner)

The Afilio Care level Calculator is a tool that calculates the Care Level likely to be approved by a health insurance provider.

Care Level Request (Pflegegrad Antrag)

The Afilio Care Level Request tool guides users through the process of completing the application form for a Care Level.

Research: User Statistics

Entry points

95% of user traffic to the Calculator tool entered through PPC search Ads. The remaining users entered the Calculator through a banner in the Afilio app, which was placed in a non-prominant position at the bottom (see image).

Existing Care Level

70% of Calculator users do not yet have a Care Level.

Existing Users

Out of the users who followed the Calculator tool to completion (requiring account login), 72% were existing Afilio customers.