Amanda's fascination with the human brain is at the core of her design ethos—what motivates behaviour is deeply ingrained and multifaceted.

Nine years in e-commerce digital marketing—spanning subscription, DTC, own brands, healthtech, fashion and beauty—sparked her desire to know customers more deeply, leading to her transition into UX. Since 2021, she's been a Product Designer at HelloFresh.

With foundational knowledge of user patterns across these industries, she brings a holistic perspective to every project. By understanding user needs and the broader ecosystem a product lives in, the problem becomes clear.

When she's not designing, you'll find her hiking in the mountains, digging for vintage treasures, or picking up knitting stitches on the couch.