Psychology is what drew me into design. What motivates someone to commit, stay, or walk away is layered, and the answer rarely sits on the surface.
I came to product design through nine years in e-commerce marketing, working across subscription, DTC, health, fashion, and beauty. Since 2021 I've been a Product Designer at HelloFresh, leading retention work across eight brands.
I'm a generalist who's most useful at the seams between teams. I've spent the last few years bridging design, engineering, and design systems, often picking up projects mid-flight and shipping them with the people already there.
Off the clock: long hikes, vintage hunting, and slowly improving my knitting.