HelloFresh cart redesign showing mobile, tablet, and desktop views

Building Trust at Checkout

A checkout redesign shipped globally across 8 brands, driving +11.6% engagement with new delivery controls.
2D flat illustrations compared to new 3D clay-style illustrations

Scaling Illustrations with AI

How AI tools helped audit 382 illustrations across 40 teams and establish scalable migration workflows.
Product card accessibility annotations showing ARIA labels, alt text, and reading order

Product Card Accessibility

Designing HelloFresh's first accessible, multi-brand product card.
Mobile search screens showing recipe search with keyboard and empty state illustrations

Mobile Search

Designing mobile search with AI-assisted workflows—from vision to shipped MVP.

Case study coming soon