Based in Berlin Working in EN, DE Currently Product Designer, HelloFresh Focus Retention, multi-brand systems

Selected work

  1. 2023, 2024

    Building Trust at Checkout

    A checkout redesign shipped globally across eight brands. Up 11.6% engagement with new delivery controls, validated on eight million users.

    • Mobile, Web
    • Lead designer
    • 8 brands
    HelloFresh cart redesign showing mobile, tablet, and desktop views

  2. 2024

    Scaling Illustrations with AI

    An AI-assisted audit of 382 visual assets across 35 teams, with a migration plan from a 2D library to a unified 3D system.

    • Cross-platform
    • AI workflow
    • 8 brands
    2D flat illustrations compared to new 3D clay-style illustrations

  3. 2024

    Product Card Accessibility

    HelloFresh's first accessible, multi-brand product card. A pattern that scales from one team to all eight brands.

    • Mobile, Web
    • Accessibility
    • 8 brands
    Product card accessibility annotations showing ARIA labels, alt text, and reading order

  4. 2025

    Mobile Search

    Mobile search built with AI-assisted workflows. From vision to shipped MVP.

    • Mobile
    • AI workflow
    Case study coming soon
    Mobile search screens showing recipe search with keyboard and empty state illustrations